About Dream Dolls ♡

Who are we?

As girlhood besties, we (Mia and Maddie) imagined a future filled with beauty, fun, and friendship. As women (still besties), we’ve made our little-me dreams a business reality.

This is Dream Dolls: a high-end Durham salon and beauty academy where girls and women glow, grow, and get to be their best selves – together ♡

Mia and Maddie of Dream Dolls posing cheekily with a Dream Dolls newspaper

Why we’re here

Our mission is to create high-end beauty experiences, services, and training programmes that are accessible and professional as they are fun and imaginative.

We want every client and student to leave our Dollhouse with more joy, confidence, sense of community, and belief in what’s possible ♡

Why visit our Durham salon?

High-end luxury beauty. Our standards are sky-high but the vibe is still down-to-earth.

One-to-one service. Built on friendship and big dreams, every appointment feels a catch-up with people who genuinely care.

A space to be yourself. Our clients come here to reset, reclaim confidence, and become who they want to be today.

Accredited, flexible academy. We’re here to pass on our practical skills and qualifications to empower the next generation of beauty pros.

Support beyond the salon. We’re here for your personal and professional growth, well after you step outside the Dollhouse door.

Our values

Friendship comes first. Deep loyalty, community, and genuine care is at the heart of everything we do. Clients don’t just come for appointments, they come for catch-ups, laughs, and real connection.

Reliability is our love language. Appointments are sacred. Your time matters and so does ours – that’s why we show up ready to give you the best.

We lift as we climb. Feminine power isn’t just an aesthetic to us. As self-made businesswomen from working-class roots, we believe in creating space for others to rise too.

Escapism is self-care. Beauty here is playful, joyful, and powerful – a reminder that escape, fun, and self-expression are medicine too.

Realness is part of the ritual. This is a space where you don’t have to hide your feelings, even if you’re having a bad day. Especially if you’re having a bad day.

What is Dollhood?

Dollhood is the sweet spot where girlhood dreams meet womanhood ambitions.

It’s catching up with your besties while getting your lashes done. It’s learning a new skill that gives you independence.
It’s permission to reinvent yourself at any stage of life, to take up space joyfully, and to remember that the little girl inside you never really goes away. She just grows, learns, and becomes exactly who she wants to be.

At Dream Dolls, we’ve built a space where your inner girl gets to play and your grown self gets to step into her power.

We’re so glad you’re here.

M&M ♡

Time for your doll-up?
Join the dream in our Durham salon ♡

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